Number of Videos: 1 hour - 7 lessons
Author: Laura Busche
User Level:Beginner

Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You’ll gain access to the secrets of today’s top content powerhouses; explore practical techniques for scaling and sustaining your operation; and learn to create irresistible content based on innovation, outsourcing, automation and research.

• Learn to design a powerful content marketing plan that keeps content fresh and on-point
• Pick up the basic techniques for generating hundreds of innovative content ideas
• Discover five essential changes that improve the way audiences view and read content
• Explore ten simple changes that will instantly improve any blog
• See how successful content managers use outsourcing to boost content supply
• Survey ten types of content that went viral and learn why they did
• Master the most important content marketing metrics and understand how to track them

Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

Mac Minimum System Requirements:Mac Recommended System Requirements:

• Processor:   Any
• RAM:   Any
• Hard Disk:   2GB
• Video Card:   Any
• Supported OS:   Mac El Capitan 10.11, Mac Yosemite 10.10, Mac Mavericks 10.9, Mac Mountain Lion 10.8, Mac Lion 10.7, Mac Snow Leopard 10.6, Mac Leopard 10.5, Mac OS X, Macintosh

• Learn Powering Content from a professional trainer on your own time at your own desk.
• This visual training method offers users increased retention and accelerated learning.
• Breaks even the most complex applications down into simplistic steps

Learn Powering Content from a professional trainer on your own time at your own desk.