Leave the worrying and research to us! Trust this product to give your baby safe and effective cleansing. Did you know most baby shampoos on the market contain SLS and a numbing agent for the eyes? We use a truly gentle surfactant that is non-irritating to the eyes and skin. Moisturizing extracts and botanicals are added for babies sweet delicate skin. As always, we NEVER use artificial fragrances that contain phalates which are proven to disrupt your immune system or parabens that are linked to cancer.Simply Me Naturally