What it is: A rEvolution in creativity celebrates the power of color. What it does: To play, experiment and personalize every client's look with exciting placement of direct color. Revolution of the Color, permanent hair coloring cream is formulated with unique micro-pigments and an exclusive botanically derived essential oil cream base. What else you need to know: Provides long lasting results and unsurpassed conditioning benefits that maintain the natural strength and beauty of hair.Alfaparf Milano