Natural Pioneer Since 1959 All Natural Tear Free No: Parabens, SLS or Phthalates New Look - Same Great Formula Kids Only! Extra Gentle Shampoo is specially formulated to be tough on dirt yet gentle on your child's delicate hair and scalp. Our tear free formula and delicious bubble gum scent make kids' bathtime a whole lot more fun. Natural Chamomile and Marigold cleanse and calm while Whole Wheat Proteins smooth and strengthen your little one's hair. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.Jason Natural