New! The Seven Whole Grain Company USDA Organic Organic Rice, Wheat & Sweet Potato Flakes with Cinnamon and a Hint of Molasses Non GMO Project Verified 100% Whole Grain Excellent Source of Vitamin A Certified Organic by Quality Assurance International 100% Whole Grain - 42 g or More Per Serving Sweet & Crunchy Delight in the goodness of Sweet Potato Sunshine. Hearty flakes of organic rice, wheat and sweet potato baked with hints of molasses & cinnamon deliver a deliciously sweet crunch! Buried in the sandy soils of Mike Hocutt's Eastern North Carolina farm lies the key ingredient to the next generation of breakfast cereals: Organic Sweet Potatoes. Baked into a whole grain flake with a hint of molasses, this cereal packs a delicious crunch. Packed with the antioxidant beta-carotene. For over 30 years, Kashi has been in pursuit of improving the health of people and the planet through plant based foods.Kashi