What it is: Rich, waterproof lipstick in bold high-pigmented shades glide on your lips as a liquid and dries, leaving a velvety matte finish that doesn't transfer. What it does: Lip Couture's rich waterproof shades will leave a velvety, matte finish that never transfers. Experiment with our boldest high pigmented shades -- from neutral to solid black. What else you need to know: With its innovative formula that glides on as liquid and dries matte, you are sure to turn heads! Use the Lip Couture Remover to effortlessly remove the lipstick and leave your lips super moisturized and cushion soft.LA-Splash Cosmetics