Natural Instincts gives you healthy-looking color and shine in just 10 minutes. The ammonia-free formula, with antioxidants, is clinically proven less damaging.* (*Natural Instincts Level 2 non-permanent vs. leading level 3 permanent cream colorant).

• Non permanent, ammonia-free formula works in just 10 minutes.
• Lasts through 28 shampoos.
• Gently blends away gray.
• Includes Natural Instincts Week 2 Color Refresher, a conditioning creme formula that deposits color pigments 15 days after coloring.
• Includes Color Treatâ"¢ Conditioner for radiant and healthy-looking color.

Non permanent, ammonia-free formula works in just 10 minutes.P&G-BEAUTY